Miguel Angel Gonzalez Cernuda

RESPONSABLE CRM

EUROPCAR
Miguel Angel Gonzalez Cernuda
  • Ph.D in Business Administration with a mayor in Marketing "Cum Laude" by  AIU (USA)
  • Diploma in Business Administration by Cambridge University (UK)
  • Mathematician and Statistician by UCM in Madrid
  • Expert in Customer Marketing, Loyalty, CRM, Customer Journey, 1to1 and Customer Experience.

Over 15 years business experience.. Hes participated enrolled for companies such as: EROSKI, ENDESA, AON, VODAFONE, ORANGE, BANCO POPULAR, CAIXA GALICIA, BANESTO, CITROEN, PEUGEOT, CRUZ ROJA, GAS NATURAL, CARREFOUR, VIPS, CINESA. Nowadays is the CRM Responsable in EUROPCAR.

Speaker and Teacher in Universities and Business Schools in Spain, Peru and Bolivia.

Author of books related to Marketing and Management:

  • "Management de Altura" (2016)
  • "Buen producto + Buen servicio. Camino hacia la excelencia empresarial" (2014)
  • "Yo Marketing" (2012)

Creator of the philosophy of Customer Management: MKi4. More than the current CRM strategies are solved with this methodology.