Marcelo Arnone

Digital Marketing . Solution Senior Manager

Capgemini Spain
Marcelo Arnone

Digital Marketing · Solution Senior Manager at Capgemini Spain

I help marketers to orchestrate their digital marketing strategies

- Analysis of audiences to convert into customers
- Creation of digital assets and key touchpoints
- Mapping, designing and performing of customer journey
- Activation and campaign management
- Definition of metrics and business analytical vision


At a glance
Digital Marketing · Customer Insigths · Content Strategist · Consultant · Trainer · Lecturer · Speaker ·

Marketing, Sales and Communication
Expert in digital marketing and customer insights.
Expert in sales of digital services, technological solutions and software.
Expert in content and digital communication.

Consulting, Training and Teaching
Consulting and training by doing with design thinking methodologies applied like personas creation, customer journey maps, stakeholder map and business model canvas.
Teaching on business schools on content marketing, account based marketing, inbound marketing and storytelling.

Digital Specialization
Content Strategy, Content Marketing, Branded Content, Account Based Marketing, Inbound Marketing, Marketing Automation, Business Storytelling.

Innovation Practitioner
Design thinking, persona model, empathy map, customer journey, stakeholder relationship, business model canvas.

Extensive experience in the technology businesses, in areas of marketing and sales, business development, channel partnership and internationalization processes. Expertise in Digital Marketing, eBusiness & eCommerce, Recommendation System Algorithms, Cloud & SaaS, Business Intelligence & Business Analytics, ERP & CRM.

Track record
Professional experience developed in startups, SMEs, large corporations and own businesses.