José Vázquez López

Outsourcing & Conduct Manager Southern Europe

José Vázquez López

Professional background: Over 15 years working for big international companies within these sectors: telecommunications, services and insurance, with strong multinational cultures and matrix organizational structures. Last 12 years selling products and services, B2B and B2C using Direct Marketing procedures. Skills: Strategic sales: Direct Marketing, Direct To Consumer, Business Development, Insurance sales in telemarketing platforms. Team Management: Always leading huge teams. Human touch. Managerial and motivational skills. Goal and challenge oriented: Used to work under pressure with objectives of profitability, growth and deadlines. Strengths: Ability to lead, innovate, implement, negotiate and make things happen. Proactive, creative. Business development. Excellent marketing, strategic and sales skills and extensive experience and proven success leading outbound telemarketing campaigns.
Marketing and Distribution Manager (A&H/Life/Travel) for Spain and Portugal

- Leading the Marketing & Distribution Department: Multidisciplinary internal team of 7 professionals.
- In charge of sales distribution channels, outbound telemarketing 90% , other channels (e-commerce, mobile marketing, point of sales, media) 10%
- Responsible for New Business adquisition, strategy, setup and execution of outbound telemarketing campaigns for selling personal accident insurance in Spain and Portugal.
- Management of more than 10 external contact centers in Spain, Portugal and Peru, plus another in-house call center.
- Design of quality control procedures, SLAs and compensation models for the Call centers.
- Responsible for ROI and P&L of marketing campaigns
- Sponsors management
- Implementation of 360º model (sale, conversion, persistency, cross-selling, up-selling, win-back, unpaid recovery, loyalty program).
- Setting objectives of volume, response rate, cost, quality, conversion rate, AARP and deadlines in campaigns.
- In-depth analysis of KPIs. Detect and correct deviations against the expected performance.
- Guarantee 100% compliance with legal requirements and TCF (Treat Customers Fairly).
- Business development B2B (Sponsors) and DTC (List brokers)
- Liaison with other departments: Underwriting / Legal / Finance / Business Intelligence.