José Carlos Mena Alcaide

Digital Transformation Manager

Accenture Digital / Accenture Interactive
José Carlos Mena  Alcaide

After some experiences working as Strategic Planner on advertising agencies I am currently working at Accenture Interactive, part of Accenture Digital. Accenture Interactive is the Digital Agency for Accenture. At the intersection between Consultancy and Creative Agency Services we build cool stuff for top global brands, walking with them their digital path and helping them to susccessfully achieve their digital tansformation.


From strategy to execution: conceptualisation, design and delivery of innovation projects, UX strategy and online marketing initiatives, across all devices and digital ecosystems. Leading projects that make possible the digital transformation of top global businesses, by creating meaningful digital products and multichannel services that matter to people.

Specialites: Digital Strategy, Service Design, Project Management and Direction, Mobile and Wearable Experience Design, Digital Transformation Strategy, New Business Developement, Innovation Projects, User Experience and Interaction Design (information architecturing, usability and prototyping, e-commerce/online buying process design and re-design, Qualitative Research of IT and digital business trends, Branded Content as Marketing Strategy.