Francisco Boal

Business Partner and Alliances Manager

EXPERIAN MARKETING SERVICES
Francisco Boal

•Key Account Manager (Experian Marketing Services) Managing more than 40 client accounts. Assist clients in their digital, data management, segmentation and analytics strategy development. Analysis of their lifecycle clients data and campaigns in view to improve their rates. Proactively finds new ways to build the company client´s business and grow accounts.•New Business Consultant (Kantar Worldpanel). Development the prospects portfolio in the food industry, achieving budget of more than € 500.000 of revenue both in 2009 and 2010. Providing consultancy for developing and implementing for new clients its Marketing Strategy. Setting up a number of marketing actions: new product developments, diversification, targeting specific demographic groups, entering new markets, price positioning and Masterbrand and multi-brand tactics. Two people direct management. •New Business Executive (TNS). Development the prospects portfolio in the food and nonfood industry, achieving budget of more than € 300k of revenue both in 2007 and 2008. Signed 15 new ongoing contracts agreements.Increasing TNS visibility by writing essays for key sector magazines and organizing and attending trade fairs and sector events. Improving of services portfolio and commercial material •Senior Account Executive (MPS) Managing more than 20 Direct and promotional marketing campaign in the business bank sector. Making the Set up and Running of the most important campaign inside the Company (Bancaja Loyalty Catalogue)