David Villaseca Morales

Head of Digitial Banking EMEA

David Villaseca Morales



EMEA Head of Digital Banking & Innovation Advisor, Oracle. Forbes-Choiseul Top “Leaders under 40”.

David Villaseca helps organizations to accelerate digital transformation and P&L growth, boosting customer experiences and digital sales through technology and human talent. For 20 years, he has built multi-disciplinary teams and profitable business in +25 countries (EMEA, Asia, USA, LatAm…) for Accenture, BBVA, Coca-Cola, Fanta, LVMH, PSA Peugeot Citroën and Santander. 

Google certified professional, author of Digital and Business books, professor and keynote speaker. David was Digital Head of Financial Service at Accenture Digital, and previously for 10 years the Global Head of Digital Strategy at BBVA, one of the top global and digital banks. He also led Marketing operations for Coca-Cola, Fanta and other drinks brands. In his +20 years of experience, he has worked in +25 countries for LVMH, PSA Peugeot Citroën, Cortefiel and Santander. 

Author of Digital & Marketing books, professor and keynote speaker, David is Board Member of “CMO Chief Marketing Officer Council” and awarded in Forbes Top10 "Leaders under 40". He holds a Master in Marketing Management from ESIC and the Stanford Executive Program in Innovation.