Antonio Pajón Gómez

Programmatic Demmand Manager

YOC AG
Antonio Pajón Gómez

Programmatic Demmand Manager at YOC (2017-Present): Qualifying leads and acquisition of global buyers (agency trading desks / advertisers) and buying platforms (DSPs). Guaranteeing that our clients actually reach their planned revenues and goals after the integration. Ensuring through quality controls and regular exchanges with clients, that existing revenues are secured and client relationships can be expanded further. Supporting and advising our international sales teams in drive and scale the activity of their programmatic demand partners. Joining sales pitches by providing market insights and technical know-how.

NB Manager at Awin - ZANOX. (Sept 2016 – present): Managing customer base and attracting new advertisers for affiliate programs and strategic campaigns. Broad Portfolio of direct customers and advertising agencies nationally and internationally.

NB Manager at IMPACTING (T2O Media). (July 2015 – Sept 2016). Managing customer base and attracting new advertisers for email campaign in its entirety. Broad Portfolio of direct customers and advertising agencies nationally and internationally

Product Manager in Letsbonus Spain. (January 2014 - June 2015). Materialize agreements with national accounts. Plan marketing development, customer segmentation and execution of different projects. Preparation and control of service dashboards. Newsletter sending programming and Mobile communication. Definition and study of KPIs in all key business areas.

Product Manager Manager Spain in Parques Reunidos central services (Madrid 2009-2014). Negotiating Major Accounts at national level. B2B. Recruitment advertising spaces On & Off Line, planning promotional campaigns, and redemption control and impacts of it. Being responsible of a given budget