Antonio Gimeno Calvo

Global content marketing specialist

hoyreka.com & marketingcontenidos.com
Antonio Gimeno Calvo

Content marketing pioneer since 2002 and innovator in the Spanish online marketing industry, creator of the annual state of the Spanish Content Marketing sector report. Enjoys helping clients to untap brand potential, with a strong focus on results delivery. Bilingual coach and consultant, with an international outlook and business experience in Europe, America and Asia. Guest speaker at Emprende – the leading TV programme for entrepreneurs broadcast by Canal 24 Horas (international Spanish public news channel). Antonio is featured in leading online media in EEUU, UK and Spain, and is a regular speaker at events and conferences, with a strong interest in teaching and developing materials on subjects such as online marketing, advertising, comms, social media and strategic alliances.

Antonio is currently the CEO and co-founder at www.hoyreka.com since September 2011, when he ran the marketing and sales departments with responsibilities in areas such as marketing, comms, partners and new product development, until becoming the company CEO in April 2012. Antonio was also CMO and co-founder of the 1st online ad exchange in Spain from 2008 to 2011. From 2005 until 2008, he worked in 3 different continents for Amino Communications, a world leading IPTV and hybrid/OTT innovator, as Alliances Manager, Marcoms Manager and Business Analyst. Prior to that, he also worked as a Consultant and Engineer for more than 20 organizations, including Fortune 500 clients, in the development of business plans, expansion to new markets and performance optimization projects with multimillion cost reductions.