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The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused programme, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.
In this context, the programme has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.
The MDM was launched over six years ago, it was one of the first postgraduate programmes on digital marketing in Europe; during these years graduates have become leaders delivering value in different companies in Spain and abroad.
Want to be an expert in Digital Marketing?
Understand and master core concepts and methods in the digital marketing discipline and their application in business practice
Function effectively in diverse contexts
Frame business activities and decisions in ethical and human values
Communicate effectively in business and other settings
The MDM is especially designed for professionals who wish to improve or strengthen their Internet activity within the areas of marketing, communication, media, advertising and sales; and those professionals who wish to focus on digital communication:
Heads of advertising and communication
Online marketing managers
Community managers and Online reputation managers
Marketing managers and Product managers
Heads of technology
Heads of Internet and electronic commerce
Business development professionals
Agency professionals and interactive consultants
Relationship marketing professionals
Heads of SME s
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