Master in Digital Marketing

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The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused programme, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.

It offers two unique options to strengthen the participants’ professional development. Students may choose between one* of the following to complement their professional development:

• The International Business Experience in London
• The Professional Graduate Studies Diploma

(*) Included in the fees, unless the two options are chosen together for which extra fees apply.

In this context, the programme has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.

The MDM was launched over six years ago, it was one of the first postgraduate programmes on digital marketing in Europe; during these years graduates have become leaders delivering value in different companies in Spain and abroad.


Click here to download the Admission Process


Want to be an expert in Digital Marketing?

Orientation and strategic importance of the program


  • Understand and master core concepts and methods in the digital marketing discipline and their application in business practice

  • Function effectively in diverse contexts

  • Frame business activities and decisions in ethical and human values

  • Communicate effectively in business and other settings

Pensado para ti

The MDM is especially designed for professionals  who wish to improve or strengthen their Internet activity within the areas of marketing, communication, media, advertising and sales; and those professionals who wish to focus on digital communication:

  • Heads of advertising and communication

  • Online marketing managers

  • Community managers and Online reputation managers

  • Marketing managers and Product managers

  • Heads of technology

  • Heads of Internet and electronic commerce

  • Business development professionals

  • Agency professionals and interactive consultants

  • Relationship marketing professionals

  • Heads of SME s

Conceptos clave

Affiliate Marketing Blog Branded Content Management Copy Customer Experience Digital Creativity Digital Legislation Digital Marketing Strategy Digital Media Planning Display Marketing e-Commerce e-Commerce Internationalization Email Marketing Facebook Gamification Google Adwords Internet TV Landing Pages Linkedin M-Commerce Mobile Marketing Online Reputation Personal Brand ROI in Digital Environments  SEM SEO Social Media Strategy Twitter Usability Web Analitycs Web Project


Diana Khanan Digital Marketing & CRM Volvo Car España
Diana Khanan, alumni Master in Digital Marketing
Elyse Khaled Marketing & Advertising Professional
Elyse Khaled, alumni Master in Digital Marketing

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Próximas sesiones informativas

30 May
19:30 hrs
Madrid (Pozuelo)
13 Jun
19:30 hrs
Madrid (Pozuelo)
27 Jun
19:30 hrs
Madrid (Pozuelo)