Workshop – Digital Business Model Generation


The workshop will focus more on the development of digital business models both from an intraentrepenurship exercise or a start up development. The 3 hour seminar will develop exercises with the canvas destroyer model to identify the key elements of the digital business model and to identify the uniqueness of the model both for the market and for the users.


  • Definition of a digital business model

  • Fundamentals of successful digital business models

  • Canvas destroyer as a technique to expand your canvas as a business model definition. Practical approach

  • How to build digital business models in analogical organizations

  • How to implement digital business models in new ventures