Desde ICEMD y gracias a la consultora Coolhunting Consulting Group hemos identificado las 6 generaciones de la era digital que marcarán las futuras estrategias de marketing. En este estudio encontrarás las claves para poder abordar, relacionarte, comunicar y vender tus productos y servicios a través de los medios digitales a cada una de estas generaciones.

Los resultados de la investigación destacan que en la actualidad las diferencias por edad se diluyen y las empresas empiezan a realizar una categorización por similitudes en cuanto a estilos de vida, hábitos, gustos o motivaciones.

Descarga de manera gratuita el estudio al final de este post en el banner adjunto.

Si quieres saber más sobre cómo relacionarte con tu cliente en entornos digitales, echa un vistazo a nuestra formación sobre Customer Centric Marketing.


ESTUDIO: Las seis generaciones de la era digital
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