marketing farmaceutico

Con seguridad las compañías de la industria farmacéutica han comenzado a reinventar el rol de sus profesionales de marketing farmacéutico, evolucionando y adaptándose al mercado con el uso de palancas no tradicionales y digitales.

Marketing farmacéutico: Un Ecosistema en constante evolución que requiere profesionales en constante evolución

En el ámbito del marketing farmacéutico, hasta ahora muchos se han mantenido haciendo lo que siempre ha funcionado y de manera simple, aunque no fácil. Gestionando la investigación de mercado, segmentando a sus clientes, definiendo sus propuestas de valor y su marketing mix, además de diseñar y gestionar las campañas y materiales promocionales que llevaban las redes de ventas.

Pero en la actualidad, el trabajo del profesional de marketing farmacéutico tiene actividades que son tanto retos como palancas para el crecimiento y que debe gestionar con perfección:  Consumerización del paciente, uso de los canales de marketing digital, control de los datos mediante la analítica avanzada, gestión de diferentes tipos de clientes tradicionales como no tradicionales, conocimiento de las soluciones digitales que sirven para dar valor añadido a los productos más allá de estos, generación de evidencias medibles basada en datos para vender por valor y por resultados.

Descarga gratis la guía: Inbound health marketing

Deberá gestionar lo que llamamos el “Living Marketing” o marketing vivo. Donde la única constante entre tanto cambio es el “valor”.

Los profesionales del marketing deberían comenzar a ver su trabajo como proveedores de valor y no como comercializadores o gerentes de productos.  Entendiéndose el valor desde diferentes puntos de vista:

Marketing farmacéutico y la necesidad del cambio

Un marketing vivo requiere de cambios clave en el modelo:

Los equipos de Marketing farmacéutico deberán transformarse para ser una organización viva teniendo en cuenta:

La industria farmacéutica debe considerar a los equipos como “Equipos de Valor”, y no solo como “equipos de marketing”.

¿Quieres aprender a aprovechar las oportunidades que proporcionan los cambios en el entorno de tu empresa? Fórmate con el Programa Superior Online en Healthcare Digital Marketing de ICEMD. Encuentra toda la información e inscripciones, aquí.


Descargar e-Book

Comentarios

khatu shyam - hace 7 dia

who is khatu shyam - Khatu shyam ji is a Famous God of current time (Kaliyuga). Many years ago Lord Krishna gave him the boon to be worshiped at current time when Veer Barbareek sacrificed his head in the way of religion. Baba Shyam ji ki aarti, Khatu shyam story Where is khatu shyam temple? - Lord Krishna delighted with Barbareek's great sacrifice (Sheesh Daan), granted him the boon that when Kaliyug (Present times evil times) come downs, he would be worshiped by the name of Shyam in his form. he is also called Sheesh Ke Daani (Donor of head) in his Devotees. Where is khatu shyam ji located - He fulfills all wishes of his pilgrims whose have true heart . Khatu shyam mandir timings, how to reach khatu shyam ji from jaipur Benefits of Shivashtakam Stotram - According to Hindu Mythology chanting of Shivashtakam Stotram regularly is the most powerful way to please God Shiva and get his blessing. Shivashtakam in english - To get the best result you should do recitation of Shivashtakam Stotram early morning after taking bath and in front of God Shiva Idol or picture. You should first understand the Shivashtakam meaning in hindi to maximize its effect. shivashtakam meaning - Regular recitation of Shivashtakam Stotram gives peace of mind and keeps away all the evil from your life and makes you healthy, wealthy and prosperous. Can we use Shivashtakam mantras in the evening?

lord shiva names - hace 23 dia

Names of lord shiva - Thousands of Hindu Sanskrit baby boy - Hindi Names with meaning. Many of the baby names are unique taken from the scripture. god shiva names in hindi lord Shiva Names - One of the most important Hindu deities, Lord Shiva is known by several names. The Shiva purana list 1008 names for Lord Shiva. How many names of lord shiva in hindi - Each of these names in Sanskrit signifies certain attribute of the Lord. Given here are 108 names of lord shiv with their meaning. 48 Wonderful Names Of Hindu Lord Shiva For Your Baby Boy Shiva names 40 Most Popular Hindu God And Goddess Names For Your Baby How to write a shayari - Collections is the best ever app for Shayari Lovers. Now express and share your innermost feelings in your language. What is shayari in hindi - A huge fan of inspiring Hindi shayri? ... Probably a good time to think through – are we really replacing all our communications & interactions with ... Have you ever compared the size of the Universe with your own size? What is life in hindi shayari. Motivational status, Ideas and Quotes for Whatsapp and FB. Latest and updated. List of only the best life status for whatsapp chosen from hundreds. Motivational shayari

Devotion System - hace 1 mes

There's no doubt i would fully rate it after i read what is the idea about this article. You did a nice job.. Devotion System

Text Chemistry - hace 1 mes

Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work! Text Chemistry

Relationship Rewrite Method - hace 1 mes

Nice knowledge gaining article. This post is really the best on this valuable topic. Relationship Rewrite Method

Machel - hace 2 mes

So many funny moments and funny levels in today’s Happy Wheels gameplay! Enjoy some Segway, pogo stick, and jet pack wheelchair action! Happy Wheels is a fun free browser game where you navigate your character through dangerous Let's play happy wheels & fight through challenging levels!

col - hace 2 mes

It is good to know that you are going to start the new blog and try to give your thoughts in this way. I think this can of the things always prove good and try airport transfers to relax your mind. I hope you will convey the useful information.

hillary - hace 2 mes

I am searching for some great blog sites for contemplating. I was seeking over web search tools and discovered your blog web page Well i like your astounding write my paper for me web journal web page outline in addition to your posting capacities. Continue doing it.Feel free to surf

Kate - hace 3 mes

In this article it detailly shared about pharmaceutical marketing professionals and scope of this industry is shared. The way you presented the topic is really good and easy for us to understand. Thanks for this article. online computer repair

nis - hace 3 mes

good article

Deja tu comentario: