¿Qué tienen en común Bankia, Dove, Pepsi y McDonald’s? - Carlos Victor Costa

El fenómeno de las crisis de reputación mediadas por las redes sociales se alinea claramente a una nueva dinámica sociocultural donde los emisores son cuestionados acerca de su credibilidad y es cada vez menor la tolerancia hacia lo que no se presenta como ¨auténtico¨. A través de sus acciones en internet, los movimientos sociales pueden hacer mucho daño a las marcas.

En el artículo adjunto se observa como la gestión de crisis de comunicación en el contexto online presenta sus propias características y dinámicas. Y como se construyen los contradiscursos que pueden afectar cada vez más la reputación de las de las organizaciones.

Conoce algunos casos de éxito de marcas como Unilever, Pepsi y McDonald´s y profundiza en el paradigmático y polémico caso de la salida a bolsa de Bankia en 2011, objeto de la tesis doctoral del profesor de ICEMD Carlos Victor Costa.

Lee el artículo aquí: http://www.assibercom.org/trabalhos/uploads/dti01-0337_1508102876.pdf

Comentarios

mixing resin - hace 2 hora

Really impressive post. I read it whole and going to share it with my social circules. I enjoyed your article and planning to rewrite it on my own blog. mixing resin

clear epoxy resin - hace 8 hora

This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again. clear epoxy resin

Sam - hace 4 dia

I clicked to your website and it’s quite interesting. I see so many news that I have updated every hours. 2 player games

private detective - hace 8 dia

There is definately a great deal to know about this subject. I like all of the points you've made. private detective

Robin Sorensen - hace 12 dia

Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts. Robin Sorensen

james thomas - hace 13 dia

I adore varieties possess article. It is first rate to obtain you show you on ideas for the major including love from this individual critical topic can be constantly professional. No Credit Check Financing

asda - hace 14 dia

You have a great sense of writing I must say. Your post has those facts which are not accessible from anywhere else. It’s my humble request to u please keep writing such remarkable articles backlinks 2019

메이저놀이터 - hace 15 dia

The article posted was very informative and useful. You people are doing a great job. Keep going. 메이저놀이터

reena - hace 21 dia

This article is rich in terms of information. I really like it. If you are looking for a free gift card codes generator and free gift card codes generator and free gift card generator

muneer - hace 25 dia

I have added and shared your site to my social media accounts to send people back to your site because I am sure they will find it extremely helpful too. hypnosis for performance anxiety

muneer - hace 26 dia

Great post full of useful tips! My site is fairly new and I am also having a hard time getting my readers to leave comments. find a wife Analytics shows they are coming to the site but I have a feeling “nobody wants to be first”.

Deja tu comentario: