tipos de marketing

En los últimos años, la aparición de diferentes herramientas ha dado pie a múltiples tipos de marketing. Aquí encontrarás un repaso a cada uno de ellos, así como una breve introducción al trasfondo actual del marketing digital.

La evolución de los diferentes tipos de marketing a lo largo de las últimas décadas se ha visto acelerada por la irrupción de la tecnología, de lo digital. Nuestra idea de empresa, de gestión, de relaciones con nuestros públicos, internos y externos, cambia según evoluciona el entorno de actuación que nos rodea. La rapidez en que todo ocurre cambia la forma en que tomamos decisiones, en base a los datos que podemos obtener, los modelos de comercialización, la obsesión por el ROI a corto plazo, la innovación de los devices que usamos, la capacidad de almacenamiento de información y la dificultad de generar valor en un entorno de poca diferenciación de productos y servicios (reales o añadidos).

Descarga gratis la guía: Retos oportunidades y consejos de la Economía Digital

Hemos pasado del marketing de producto, el marketing 1.0, o unidireccional, al marketing 2.0, relacional, bidireccional o centrado en el usuario, en el consumidor, en el cliente. Por último, el tipo de marketing denominado 3.0 dentro de un mundo globalizado, en contacto, donde el usuario manda en la relación, la captación por medio del storytelling, la gestión de contenidos para atraerle, obtener SEO… un nuevo entorno en el que el marketing cambia, evoluciona y se transforma.

Listado tipos de marketing digital

Las nuevas “tipologías” de marketing digital que podemos ver en esta transición hacia otro estadio seguramente mejor, sin entrar en las estrategias de cada una de ellas, podrían ser:














Esta es probablemente la mayor evolución publicitaria, de gestión, de obtención de datos desde el Marketing Mix de Jerome McCarthy hasta el marketing del consumidor, del usuario, el que realmente manda en la relación.

¿Quieres aprender a crear estrategias exitosas de marketing digital? Fórmate con el Máster en Marketing Digital de ICEMD. Encuentra toda la información e inscripciones, aquí.

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