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Master in Digital Marketing

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The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused programme, reflecting the current challenges of the marketplace.

The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.

In this context, the programme has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.

The MDM was launched over six years ago, it was one of the first postgraduate programmes on digital marketing in Europe; during these years graduates have become leaders delivering value in different companies in Spain and abroad.

Want to be an expert in Digital Marketing?

Highlights

  • Understand and master core concepts and methods in the digital marketing discipline and their application in business practice

  • Function effectively in diverse contexts

  • Frame business activities and decisions in ethical and human values

  • Communicate effectively in business and other settings

Designed for you

The MDM is especially designed for professionals  who wish to improve or strengthen their Internet activity within the areas of marketing, communication, media, advertising and sales; and those professionals who wish to focus on digital communication:

  • Heads of advertising and communication

  • Online marketing managers

  • Community managers and Online reputation managers

  • Marketing managers and Product managers

  • Heads of technology

  • Heads of Internet and electronic commerce

  • Business development professionals

  • Agency professionals and interactive consultants

  • Relationship marketing professionals

  • Heads of SME s

Key concepts

Affiliate Marketing Blog Branded Content Management Copy Customer Experience Digital Creativity Digital Legislation Digital Marketing Strategy Digital Media Planning Display Marketing e-Commerce e-Commerce Internationalization Email Marketing Facebook Gamification Google Adwords Internet TV Landing Pages Linkedin M-Commerce Mobile Marketing Online Reputation Personal Brand ROI in Digital Environments  SEM SEO Social Media Strategy Twitter Usability Web Analitycs Web Project

  • Juan Francisco Villar Hidalgo
    Juan Francisco Villar Estudiante
    Se trata de un máster a otro nivel. Se aprende mucho acerca de la economía digital y al salir te das cuenta de que va muy por delante del mercado actual.

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Próximas sesiones informativas

29 Sep
19:30h
Madrid (Pozuelo)