2009 Edition of the International Senior Management Programme in Direct, Interactive & Relationship Marketing
In a stimulating networking and learning environment, discover how to succeed in interactive, one-to-one and digital markets.
In this global, senior level course you will learn how to

• Use 360º Brand Management to capture customers, gain their loyalty and turn them into advocates.
  
• Avoid the pitfalls of managing multi-national, regional and global campaigns while maximising their potential benefits in economy of scale and streamlined processes.
  
• Communicate with and listen to your customers seamlessly across all media, integrating Offline and Online channels.
  
• Increase traffic and profits through search engine marketing and the new forms of contextual advertising.
  
• Integrate the new Mobile Digital Content Access Devices into your media mix and understand their emerging advertising and business models.
  
• Recognize the elements that drive “virality” and see how companies around the world achieve important multiplier effects through viral communications.
  
• Leverage the social networking sites and turn them into a new powerful communications channel with clients and prospects.
  
• In short… learn how to survive and prosper in today´s integrated multi-channel markets.

But don’t only take our word for it. These testimonials from participants of previous editions speak for themselves:

Anders Kasberg, CEO of SWEDMA, Stockholm, Sweden

”The senior management course in direct, interactive and relationship marketing in Madrid gave me new insights in the never stopping development of the world of direct marketing. Such as the interaction between new digital channels and more traditional media, creating new direct platforms to work with. With top-in-class international professors and well organized classes, I did not only meet and learn from the lecturers but also from the classroom discussions and networking with my attending colleagues from all over the world”.

Philippe Jann, Manager, Swiss Post

The “International Senior Management Programme in Direct, Interactive & Relationship Marketing“ offered a good mix of interesting lessons and social networking. The interactive classes opened new insights into different marketing fields and the organized programme in the evenings enhanced the collaboration and the social contacts. The broad range of topics presented by mostly stirring and expert speakers as well as the possibility to mingle with other specialists from different national and professional backgrounds made it an unforgettable experience. .

[ For MORE TESTIMONIALS click here ]

Some solid reasons to register now for this top-level management programme For complete information on Programme, Faculty, Testimonials, Campus, Sightseeing, Hotel Info and Registration, click the appropriate bar on the left.

REASON #1 A worldwide faculty recruited from both sides of the Atlantic and both Northern and Southern Hemispheres. A faculty member for every 4 participants means you get to live a unique experience, ensure a truly individual learning and networking environment, and get first-hand insights into what’s proven, what’s new, and what’s up-and-coming.

REASON #2 You´ll learn state-of-the-art techniques which will give you the upper hand. Hands-on experience, real lessons learned, intelligent extrapolation of emerging trends and a structured step by step approach that you will put into practice when you get back to the office.

REASON #3 In only 4 days you´ll gain insights that will allow your company (and your career) to leap ahead. And because we know 4 days away from the office need a convincing justification, we´ll focus on the essentials that make for competitive advantage in current global, interactive and multi-channel markets. Your investment, time and money-wise, will give profitable returns in time saved, errors avoided and knowledge gained.

REASON # 4 You´ll get the whole picture. Our international programme is conceived as a complete, global experience where, unlike other seminars and congresses, you won´t be running around from one unconnected presentation to another. You will learn how to communicate more effectively using direct and interactive media, how to market more competitively through data driven, relationship focused strategies, and how to sell more profitably by understanding and integrating offline and online channels.

REASON # 5 You´ll make valuable contacts, and that´s a promise. With great faculty attracting great participants, you´ll have endless opportunities to interchange ideas in a comfortable, natural and exceptionally easy-going way.

REASON # 6 Last but not least, it is difficult to imagine a more stimulating learning environment. The first day you leave the classroom and stretch your legs, you´ll begin to wonder if you shouldn´t make your stop-over in Madrid just a little bit longer. Summer in this vibrant city is the best time to stroll around the city at dusk, enjoy delicious food on the side-walk terrazas, drink in the colourful, rich culture and visit world-renowned museums.

BE ASSURED OF A PLACE IN THIS UNIQUE GLOBAL PROGRAMME