We are proud to present this year´s exclusive faculty, whom we bring to you from all over the globe.

Leading practitioners in their field. With worldwide experience and a passion for sharing their knowledge. With experience from the USA to Belgium, and passing through Brasil, Spain, France or The Netherlands, our faculty will share with you their latest insights, the errors they committed so you may now avoid them, their most surprising discoveries so you can put them into practice, and their predictions of the major trends that will shape the competitive environment over the coming years.

Matt Bailey

Matt Bailey is the President and founder of SiteLogic, a marketing and consulting company focused on website marketing and analytics. Involved in the development and marketing of websites since 1995, Matt has trained thousands of businesses about developing a comprehensive website marketing and search engine optimization plan.

Matt is a recognized authority in website analytics, usability and accessibility, and is a regular speaker for the International Search Engine Strategies Conferences, the Direct Marketing Association, and the American Advertising Federation. He is known for his entertaining style of presenting technical topics in an understandable and clear method.

Matt is a trainer for the Direct Marketing Association’s SEO Certification program and assists in developing the curriculum and training objectives for the course. He is also a trainer with Incisive Media’s Search Engine Strategies Training sessions, teaching analytics and usability, and will be the first presenter for Incisive Media’s video training series. He has been quoted in numerous publications such as The LA Business Journal, Crain’s Business2Business, Jupiter Research, Cleveland Plain Dealer, and the Wall Street Journal.

Joost van Nispen

Joost van Nispen is President of ICEMD, The Institute of Direct & Interactive Marketing (Spain)

Joost is also a permanent member of the Pan European Education and Accreditation Committee in Direct & Interactive Marketing (PEEAC) in Brussels, and Board Member of the Spanish Federation of e-Commerce and Direct Marketing (FECEMD). As well as teaching at the Institute, he is professor of Direct & Interactive Marketing at ESIC Business & Marketing School.

Joost is a native of Amsterdam, The Netherlands, graduated from Dartmouth College and pursued graduate studies at Harvard University and the Massachusetts Institute of Technology (MIT), from where he received a Masters Degree.

After a five year stint with Time-Life International in the Netherlands and Spain, he joined the Ogilvy&Mather Group where during 13 years he occupied senior management positions in South Africa, Germany, Spain and United Kingdom (where he was responsible for managing some of the Group’s multi-national clients in the EMEA area).

In 2.006 he was voted “the most influential person in Spanish Direct & Interactive Marketing”.

Rafael García del Poyo

Rafael García del Poyo is a Senior Associate specialising in Commercial Law and related matters in the Intellectual Property and New Technologies Law Department at “GARRIGUES ” (Madrid, Spain). (www.garrigues.com)

Rafael García del Poyo joined Garrigues in 1992. He was based in its Brussels office until 1997 where he practiced European Union and International Commercial law. He is currently based in Madrid. Rafael García del Poyo acts as an attorney both in Brussels (Belgium) and Madrid (Spain) and provides legal advice to national and international clients in the framework of the European Union and Spanish legal regime on new information technologies and telecommunications. He has extensive experience in counselling multinational groups, and has been involved in many of the most significant processes of internationalisation of many Spanish companies.

At the IT/IP Department of GARRIGUES, Rafael García del Poyo advises numerous national and international clients from a legal point of view in facilitating the execution of his clients strategic development plans in matters such as e-Commerce, telecommunications legislation, computer law, IT outsourcing, personal data protection, etc.

Rafael García del Poyo is a frequent speaker on legal aspects of business related to information technologies, Internet, e-business and data protection at various universities and professional institutions and has also published various book chapters and legal articles on computer law and telecommunications in newspapers and specialised magazines.

Rafael García del Poyo is co-author of the book “Spain as a platform for international entrepreneurial activities” which was awarded with the 1998 “Círculo de Empresarios Prize”, and of the yearly publication “A Guide to Business in Spain” (e-business activities) published by the Spanish Institute for Foreign Trade (ICEX) of the Ministry of Economy and Finance. Rafael also acts as an Arbitrator on IT/IP matters at the Association for Arbitration and Mediation and at the Spanish Health Ministry. He is also Member of the Legal & Regulatory Commission of the Spanish Association of Electronic Commerce Companies (AECE).

Rafael García del Poyo is a Law graduate of Universidad Complutense de Madrid (Madrid, Spain) and holds a Diploma on European Union and International Law of the Catholic University of Louvain (Leuven, Belgium).

He speaks Spanish, English, French, Italian and German.

Charles Prescott

Charles A. Prescott is Vice President, Global Knowledge Network Services, and International Business Development and Government Affairs of the Direct Marketing Association, Inc., of the United States. The DMA is the largest trade association for businesses interested in interactive and database marketing, with 4,800 member companies and affiliates from the United States and 44 other nations. He is responsible for developing programs to assist the DMA’s membership with research and development in direct marketing and in expanding their international businesses, whether that be inside or outside the United States.

He has spent his career in international corporate, securities, finance, and new country development law and projects. During his career he has worked in law firms in Tokyo and New York, and has been in-house corporate counsel with privately-owned Continental Grain Company and publicly-listed The Reader’s Digest Association, Inc.

He currently represents the DMA in numerous US government and international bodies, including the US Department of Commerce, the State Department, the ICC and the Universal Postal Union. He is also a member of the Executive Committee of the Board of Directors of FEDMA (Federation of European Direct and Interactive Marketing) and is Vice Chairman of DMA Members of FEDMA. He serves as The DMA’s representative to the U.S. Council for International Business. He represents the Association on the Direct Mail Advisory Board to the UPU and serves as Chairman of the Consultative Committee of the Universal Postal Union, which represents customers of and suppliers to the posts world-wide. He represents the US direct marketing industry on Industry Technical Advisory Committee 5 to the U.S. Department of Commerce, which advises the government on international trade agreements and issues.

He earned his J.D. (cum laude) in 1974 from Harvard Law School, and his A.B. in 1969 from Hamilton College, where he was Phi Beta Kappa. He is admitted to practice in California and New York, and is a member of the American Bar Association and the New York State Bar Association.

He is a frequent speaker around the world on industry developments and privacy and data protection and has authored numerous works to assist data processors to understand and comply with laws and best practices world-wide. His work at the UPU has resulted in engagement in numerous postal issues impacting international mailers. His monthly newsletter on a diversity of issues, Currents and Crossroads, goes to 9,000 subscribers world-wide.

Alastair Tempest

Alastair Tempest was appointed Director General of FEDMA in September 1999, having been Director General of FEDIM from February 1992, and of the European Advertising Tripartite since 1989.

From 1992-94 he was Director European Affairs, Readers’ Digest, and from 1980 to 1989 he was also Director of External Affairs for the European Association of Advertising Agencies. He has a Masters degree in European Economic Studies from the College of Europe, Bruges.

He has made his career in European public affairs strategy and policy of commercial communications. He is also Chairman of FEDMA’s Pan-European Education & Assessment Committee (PEEAC) which certifies educational institutions to teach direct and interactive marketing subjects.

Stephane Mee

Stephane is a highly motivational man-manager with marketing and technical expertise, working for blue chip clients (Microsoft, Intel, Renault, Orange, UBS, Reuters) and leading digital and direct marketing data driven activities. Recently Stephane has managed the CRM programme for Avery Dennison across North America and Europe. He is now leading for Dell all data driven direct marketing activities across 13 markets in Europe for Small and Medium business at MRM Worldwide.

Paul Gilson

Paul Gilson is the founder of Salles BPO SA in São Paulo, Brasil, which was founded to deliver BPO (Business Process Outsourcing) services to local and international clients from our operational centers in Brazil. The Company´s service offering includes Customer Support Services, Finance and Accounting, Sales and Marketing, Logistics and Knowledge Processes; product definition and market strategy; and SME for the Customer, Sales and Marketing and Knowledge processes.

With an extensive experience in marketing (CRM, Acquisition, Loyalty) and management positions in the services, communications and technology industries, Paul has been responsible for launching new, and the growth of mature, products in B2C and B2B markets sectors.

Amongst his many achievements, he has managed company and business start-ups, development of partnerships and joint ventures and market development for services and technology products.

With a global experience of managing business across regions and cultures, managing cross functional teams, Paul has a strong strategic orientation, with proven innovation and leadership in challenging business situations.

With his international profile beginning in South Africa, where he worked for eight years, Paul´s previous posts´ include Director of Fix-It Business Unit, of Fix-It, CPM SA in São Paulo during four years, during which period he refined the Fit-Ix product and marketing strategy aligned with the market opportunity, and leveraged CPM natural client base, the corporate market. This resulted in the company moving through incubation stage to early stage, with an impressive list of clients and expansion into new market segments.

Before that his experience was centred in New York, in OgilvyOne Worldwide (WPP) as Client Services Director, Senior Partner, where he was responsible for the Financial Services practice with American Express (USD 60 million per annum) as the anchor client across all the major geographies, including North America, EMEA, Asia, Japan and South America. Designation of the operational process and implementation of a hub and spoke client service strategy, with centers on excellence in London, Frankfurt, Hong Kong, Tokyo, New York, Toronto and Soa Paulo accelerated the implementation cycle significantly, and generated a revenue across the Ogilvy network of USD 11 million per annum.

Before that and also in New York, he’d held the position of Managing Director, Partner at Cohn & Well (Havas) where he developed a growth plan based on acquiring new business in the CRM area, focused on value brands where we could have engagements with significant margin. As an example of achievements, Volvo launched their first CRM program combine with the launch of the new car. During his stay at the Company, billings and revenues (retained income) increased by 300%.
Prior to these job positions he held strategic roles at Ogilvy & Mather Direct (WPP), HCA Integrated Marketing, DDM Advertising, The Home Shoppe and International Communications and Data Plc., all in London.

Daniel Rutenberg

Daniel Rutenberg is the Vice President of Marketing for International Airline Passengers Association (IAPA), which is a membership organization with over 45 years of experience in the travel industry in providing the very best products and services to frequent travelers. Mr. Rutenberg joined IAPA in 1991 and he is directly responsible for all marketing activities in The Americas. Over the years, Daniel has developed and enhanced direct marketing operations for IAPA in the region. He also developed and was responsible for the Membership Service Department of the association for the Western hemisphere. His involvement in both marketing and customer service has allowed him to implement loyalty programs for the association as part of its retention strategies. Daniel has been a regular speaker on Latin America, The Caribbean and international issues at several direct marketing conferences. Mr. Rutenberg was born in Caracas, Venezuela where he obtained his B.A. in Business Administration. Daniel obtained his MBA in the U.S. in 1989 and was recently awarded with the 2007 Direct Marketer of the Year by the Direct Marketing Association (DMA) International Council.

Angel G. Maroto

Angel G. Maroto leads the MSI Spain Division with responsibility for growing and deepening the merchant network accepting American Express Cards in Spain. This network consists of major, multinational accounts as well as a broad network of locally based merchants in key industries such as airlines, hotels, restaurant, retail, travel, etc. In addition, Angel heads the European Council for Client Management where all client segments strategy, tools, phone channel, etc are aligned to maximize the efficiency of our CLM sales people.

In this role, he leads a team of over 60 professionals in client management, acquisition, marketing and technology to extend American Express’ leadership in card acceptance coverage. Prior to joining American Express in 2003, Angel was Vice President Bancassurance for Cigna Life Insurance company and before Vice President Sales & Marketing Citibank both in the US and Spain, a financial services company.

Given his personal and professional commitment with the values of the company, Angel is engaged in the proactive promotion of projects such as Good Citizenship Activities. Occasionally he participates, as invited speaker, in the running of courses and workshops on Effective Communication and Presentation Skills.

Angel earned his BA in Law from Complutense University in 1986 and his MBA from IESE in 1990. He has also an exchange MBA from The Kellogg School of Management in Chicago.

Angel resides in Madrid, with his wife Vanessa. She is from California. They have two children, Gabriela and Isabel, ten and eight years old.
He is very keen on sports such as tennis, paddle and horse riding. Likes to read and spend time with his family.

Richard Min

Richard Min is Senior Vice President of Strategy and Business Development of InfoNet Korea, Ltd., a pioneering and leading CRM and digital businesses company based in Korea.

InfoNet has a long established record of setting industry precedence and various milestone businesses and services in the Korean market. InfoNet is the exclusive agency for marketing the Korea Census data and Korea Telecom phone database—for the first time in the nation’s history; it is the acknowledged CRM authority and official agency for nine luxury brands of Estee Lauder Korea; and is the exclusive “soft-landing” consultant and business representative for Reader Digest’s book business in Korea. InfoNet has also recently gained prominence in the digital arena by emerging as the global license business partner for Sanrio Digital Korea and Turner/Warner (Asia).

In his role, Richard helps set the directions and strategy of InfoNet's database marketing and CRM service business, and has full management responsibility of InfoNet’s Digital Marketing and Businesses Division, which covers a full spectrum of products and services from global mobile and digital device content development and publishing, viral marketing promotion to SEM (search engine marketing) consultancy. Under InfoNet Digital, Richard recently exclusively led the highly successful, viral-marketing campaign for Paramount Picture's, "Cloverfield" movie in Korea. And currently, he manages local, regional and global marketing, strategy and business development of digital content (mobile, devices, online, etc.) for all 600+ Sanrio Digital and Turner/Warner character brands, such as premium global brands Hello Kitty and Friends, The Powerpuff Girls, and China’s runaway hit, Tuzki.

Richard also brings his own set of industry pioneering experiences to InfoNet. Before working with InfoNet Korea some 8 years ago, Richard was Founder and CEO of Korea's first and leading PPC (pay-per-click) search advertising company, Zingu.com, both pioneering and helping establish the now US$780 million keyword search advertising industry in Korea. He has also done consulting and served as advisor for various Global Fortune 500 and prominent companies alike, such a Google, Coca-Cola Asia, The SearchWorks, The Viral Factory (for Paramount Pictures) and others. Richard is also a recognized authority and long-standing contributor about Korean internet and marketing industries for the internet’s largest web professional’s community, WebMasterWorld.

Richard received his Bachelor's degree in Philosophy and Economics in 1995 from Bowdoin College, Brunswick, Maine. He is an avid birder, former NCAA collegiate championship swimmer and martial arts enthusiast.

Jacques Blain

With an International Education in ESSEC París, an MBA at the University of Western Ontario/Canada and AMP through the Columbia University and fluent in English, German and Spanish, apart from his native French, Jacques has developed his professional career all over the globe.

Actually Deputy General Manager & President of several home shopping Companies (France, Germany, Spain, Portugal, Belgium) at 3 Suisses International Group, Jacques has been directly responsible for the development of Operational Synergies across 3SI and with shareholders’ groups Consultancy for a «China-business entry» development project; a "trust enhancement" benchmark mission (catalogues & mailings) and the search for «best practice guidelines»: Internet home-page, article-page, etc.
Before that, Jacques has worked during 27 years for Unilever in several different positions: as Regional Director Beverages for the Tea and Soft Drinks division in the East Asia Pacific Region (12 countries, based in Singapore); as Director of the Tea & Coffee division, based in London; Marketing V.P. for the Foods & Beverages division; and Brand Manager, Product group Manager for the Detergents division, both in France and Australia.

His taste for challenging “missions impossible” and his affinity with creative Marketing approaches/solutions still leaves him plenty of time for his 4 children (22-32) -all truly international- and a creative wife running an “artistic ceramics” business.

Neil Feinstein

Neil has a dual personality: At night, he is an Adjunct Professor at New York University, teaching the intricacies of creative strategy in their Masters for Direct and Interactive Marketing program. The knowledge Neil imparts is based on over 20 years of experience working with some of the bluest-chip names in corporate America.

By day, Neil is behind another desk at True North Inc, where he is the Director of Creative Strategy. Current clients include Pitney Bowes, Disney Visa, ThomasNet.com, the Growing Family Club, Constant Contact and various divisions of the Disney Corporation. Prior to working at True North, Neil was VP of Creativity at Bigfoot Interactive, where he built email marketing programs for Calvin Klein Fragrances, MCI, World Wildlife Fund and Alitalia. As Partner, Creative Director at Bozell (now Lowe), Neil worked on multi-channel campaigns for The New York Times, Datek Online (now Ameritrade), Merrill Lynch and FEMA.

Neil is the Vice Chair of the DMA’s International ECHO Awards committee and a member of the DMA’s Ethics Operations Committee. He lectures around the country on multi-channel marketing, integrated advertising and creative strategy, and has written articles for DM News, Target Marketing and Proof. Neil holds a Master Degree in Direct and Interactive Marketing from New York University.

Michael Leander Nielsen

Born in Assens, Denmark, Michael is a management, sales, marketing, CRM and marketing automation professional with an international background and a substantial network.

With an MBA in Stockholm Business School, HD in Aalborg, Denmark and a BA in Florida Atlantic University, Michael is proficient in Scandinavian, Russian, English and German, apart from of course his Danish mother tongue.

With core expertise in the areas of management, sales and marketing, Michael has ample experience in general management, sales and marketing: CRM/eCRM strategy and implementation; social medias; emarketing, B2B and B2C; international marketing; builfing/driving channel sales/marketing; customer experience management; permission marketing; managing technical/creative teams; customer lifecycle marketing automation and CLM management; speaker and educator… he also has an exceptional drive with a large network.

Currently CEO of Customaxi/Fokus Integrated, a marketing consulting company, with primary focus on “new media” marketing automation, permission marketing, customer lifecycle marketing management and assistance to several clients in their internalization process, Michael has acquired every client relationship through recommendation of referral; he has exceeded client expectations and has established, experimented with, and run several lead generation blogs in Danish and English.

Before this, Michael has held the position of CEO at Globase International, a national company with presence in Denmark, Sweden, Singapore, Russia and clients in more than 20 countries, during which period he established the Company as the market leader. He is also responsible of founding Leandersen, a marketing strategy consulting Company which became the 7th best known marketing consulting company in Denmark.

His other responsibilities include VP Sales/Marketing in Kometh, during which period he grew core e-Business from zero to approximately 15 million, in less than 16 months; CEO at Janna Systems and VP Sales, CRM, Customer ASA; Market Manager at Santech Micro Group ASA (SMG) and CEO of Direct Media Publishers.

On a more personal note, Michael loves to spend time with his family, play an occasional game of golf, travel, backgammon, Russian history, and of course lot´s or reading about marketing and writing articles for blogs, magazines, etc.

Olga San Jacinto


Olga worked for 14 years in the financial sector, in firms such as the Bank of New York (US) and Abbey National Bank.  She also carried out consultation work for real estate investment, and she worked in Terra España in charge of strategic customers of different sectors as Finance, Government, Consultancy   and Automotive. 

She started at Google Spain and Portugal at its very beginning, in charge of creating the commerce team.  With a degree in Business Studies, she has also studied Economics and Information Technology at Harvard University and Postgraduate studies in Finance at the UAM, eBusiness at IE and Executive Program (PDG) at IESE Business School sponsored by Comunidad de Madrid and European Social Fund.