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Workshop – Growth Hacking

Description

Even if you are a digital marketer or you are leading your own digital startup/business, sure these questions are constantly on your mind: How do I get more users or customers? How do I keep current users engaged? How do I get existing users to refer new users?
During this workshop you will learn how your business can growth faster with growth hacking strategies implementation.

 

“Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business”. The expression was coined by Sean Ellis and as he says “A growth hacker is a person whose true north is growth.”

Program

  • What Growth Hacking is

  • Can I be a Growth Hacker?

  • Customer Acquisition Strategies: how to combine different source of acquisition channels (email marketing, SEO and viral strategies, among others)

  • Definition of most relevant KPI according to business objectives

  • The Lean Marketing Framework (Acquisition, Activation, Retention and Revenue)

  • Tools for a Growth Hacker (A/B testing, Heat Maps, etc.)

  • Customer acquisition funnel optimization

  • Lean Analytics

  • Some case of growth hacking strategy implementation